Exploration mood boards with three sets of initial icon pitches.
My Role:
I created a series of icons for Season's brand values of community and longevity, as well as ideating with their lifetime service pass feature of free repairs, creating a physical pass to be included with each purchase of skis.
These icons were attempts to further Season's core branding as they move forward to establishing themselves amongst the fierce competition in the ski/snowboard industry.
"Final Community Icon"
The infinity icon symbolizes Season's efforts to prioritize both skiing and snowboarding communities equally. The different line styles represent the unique tracks created by skiers and snowboarders as they share the mountain.
Skills:
-Brand Strategy
-Graphic Design
-Creative Direction